Apple and Samsung patent case before, Apple’s worldwide marketing Phil Schiller, senior vice president said the company marketing “secret” – Apple’s introduction of new products, in fact, no longer need any advertising.
Apple’s use of two other marketing tools. Media through the media to spread the positive reviews of related products. Second, product placement, product appearances in TV shows of google android tablet and movies often. He said that such coverage is more effective than advertising, said there is no need to play ads. According to reports, has just launched the iPhone in 2007 for some time, Apple was decided not intend to pay to advertise.
Frequent appearances in television shows and movies, Schiller revealed that an Apple staff in close contact with Hollywood and its products often appear on the screen and the screen.
We are very pleased that the stars are using our products
Schiller said Apple benefit from the extensive media attention, while Samsung is through the production of similar smart phones and tablet computers using Apple’s design and marketing methods, caused great distress to Apple’s marketing.
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