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"About Nike Free Running's greatest legend, are and Olympics linked to the February 22, Mark Parker, Nike president and CEO at New York Southern Avenue, No. 299" Basketball City "sports center, the Olympic Games new products conference, with his usual emphatic tone. Steve played on the big screen behind the eternal image of Nike's endorsement of the top athletes in the Olympic Games: hair and beard fluttering Rene side board, suspended in the air, wearing a jersey on the 9th U.S. Michael Jordan, Alan Johnson, struggling to sprint to the finish the summer of 2012 is an exciting marketing during the heavy head, the Olympics and the ensuing European Champions Cup, will greatly stimulate the sales of sports products in Europe and the world. sports products of technological innovation with the new requirements. "Mark Parker told correspondents at the press conference," The Olympics is the world's best athletes show the level of its peak athletic arena, but also the maker of sporting goods to showcase their latest products and technology arena. "Nike Free 5.0 V5

According to statistics, in the UK,Nike Free Running Shoes accounted for 18% of the share of the sports product market amounted to 4.3 billion pounds, but only three percentage points ahead of Adidas. Canaccord Genuity, New York's famous business analysis business is expected if Nike can not strike out at the 2012 Olympics, then it may be in the 2015 throne ceding the latter. From this "Battle of the Olympic Games" In the beginning, both sides are to highlight the brilliant record in the deep far from tradition itself to participate in the Olympic Games with its athletes. Phelps wearing Speedos swimwear for seven gold medals, snatched the Cubans Roberts and Jamaica Shelly diffusion range hot gold star for the Nike sponsored athletics, Liu Xiang, Tyson Gay the limelight during the 2008 Beijing Olympics, Nike's sales in China and worldwide jumped 53% and 10% up to $ 181 million the same period in Nike's advertising and marketing investment. "Our Olympic marketing will continue to focus on athletes and user experience." When the questions of correspondents during the 2012 London Olympics, Nike Free Sale's input will increase the number of Mark Parker declined to discuss specific budget, but stressed that the resistance grams sponsored a total of 87 different countries Olympic team, many of whom are individuals or teams of the most strength to win the most popular items, such as the U.S. men's basketball dream of the nine teams, the Brazilian men's soccer team, as well as the well-known tennis player Rafael Nadal. Roger Federer, to ensure that all Nike win in this competition.

The high-tech, green, and network interactive experience, is Nike trying to show the Olympic product launch, key concepts, including each weighing only 160 grams, single layer upper entirely of yarn woven marathon running shoes Nike Free 5.0 HTM FlyknitRacer, the use of new technology the Nike Aero Swift, surface seamless cut and local aerodynamic design of the track and field competition suits Nike Pro Turbo Speed, and the use of compounded rubber pad 30% lighter than ordinary Phylon foam materials Lunarlon cushioning Nike Flywire (flight line), a new generation of basketball shoes, the Nike the Hyperdunk +. Environmental design considerations behind these products continue to demonstrate hidden on the big screen: the one used by Nike Pro Turbo Speed ​​can be recycled polyurethane material equivalent to the 13 capacity of 1 liter plastic beverage bottles, Lunarlon materials contain toxic substances compared to 96% reduction in ordinary rubber. Nike last year, reported third-quarter financial statements, due to the continuing rise of prices of raw materials, warehousing and logistics prompted Nike seasonal sales gross margin of approximately 2.7% lower than the company expected within 3%, but Parker denied this is the only thrust behind the Nike Free 5.0 V4 "green" revolution. "In the next 10 years, we will strive to the cost of raw materials to cut about 17 percent, but we will not simply for cost or environmental considerations at the expense of expression, sporting goods must be in the materials revolution and movement expression and the appearance of the design take into account in order to win consumer recognition, "he said to your correspondent.