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NIKE, Inc. based in Beaverton, Oregon, United States is the world's leading sporting goods manufacturers. The company to produce all-inclusive of sporting goods: clothing, footwear, sports equipment and so on. In fiscal 2002, the company's operating income reached a record $ 4.98 billion, 2% growth over fiscal year 2001. Nike confirmed its impressive performance with a word of its founder Bill Bowerman once said: "As long as you have a body, you're an athlete and as long as the world's athletes, Nike will be continue to grow and develop. "Nike Free Running
Nike Free 3.0 V3 Mens officially named in 1978. It is more than the leading brand Adidas, Puma, Reebok, known as "the past 20 years the newly created the most successful consumer goods companies". Nike's profits rose from $ 13 million in 1985 to approximately $ 400,000,000 in 1994, Nike1994 annual global turnover reached nearly $ 4.8 billion. In the United States, up to 70% of young people dream is to have a pair of Nike shoes.
"Nike" brand to tap the marketing inspiration. "Nike Free Running Shoes" marketing secrets in a very good aspect of its marketing communication. In 1994, the "Nike" advertising investment of $ 280 million, Procter & Gamble advertising or so, but the Nike marketing communications creative attractive the consumer has won, "Nike" "Nike Free 3.0 V2" to become the market goddess of victory (Nike intent is "the ancient Greek goddess of victory"). Combination of English first-hand information, the following specific analysis of the success of the Nike marketing communication: how to expand from the athletes shoe market, ordinary consumers of the mass market; advertising how "deviant" to strengthen communication; how to borrow idolatry to build brand loyalty; how to use animation, computer games close to young children consumers; how in-depth psychological self awareness and value to secure the female consumer group.
Nike's "consumption myth" - many consumers around the world wear Nike was in her glory. Hong Kong Economic Journal Monthly in April 1991 reported: United States New York City shoe store owner, have to submit an application to the authorities to seek approval for the use of firearms in self-defense to protect personal and property safety. The article commented that in recent years, due to the admiration Nike saddle, many teenagers, did not hesitate to take the risk to theft and even murder, serious incidents have occurred, in desperation, the owner had to seek such a "self-protection" Cheap Nike Free.