Nike launches a sneaker subscription service for kids

Nike announced Monday that it is debuting Nike Adventure Club, a sneaker subscription for kids ages two through 10. Nike will offer parents three options for their kids: four pairs of sneakers a year for $20 a month, six pairs for $30 a month or 12 pairs for $50 a month. <a href="https://www.nikemenscloth.co.uk/nike-mens-swimwear/">nike mens swim trunks clearance</a>

"This is probably one of the best examples of a major brand taking the attributes of a [direct-to-consumer] digital brand" and linking it to its broader strategy, said Bryan Gildenberg, chief knowledge officer at Kantar Consulting.

Nike is targeting time-strapped parents in the suburbs and rural areas who don't live near a shoe store with the program. The company says that dragging young kids to a store every few months to try on sneakers that they will quickly outgrow can frustrate parents. Shopping for kids' shoes online also brings sizing issues and return hassles, <a href="https://www.nikemenscloth.co.uk/nike-mens-swimwear/">nike mens swim trunks clearance</a>

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