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Amazon has long been blamed for the falling fortunes of department stores. Now, some of them are teaming up with the e-commerce giant.


Kohl's said Wednesday that it will open Amazon shops in 10 of its department stores that will sell Amazon Echos, Fire tablets and other gadgets. The deal comes just a few months after the owner of Sears and Kmart said it would sell its Kenmore-branded appliances on Amazon.com for the first time.


The partnership gives Kohl's a way to differentiate itself from rival department stores and lure in shoppers looking to buy electronics. For Amazon, it gets its devices in front of more people to touch and try them.

Department stores have struggled as more people shop online or at discount stores. Kohl's, Macy's and Dillard's all reported a drop in a key sales figure last month for their latest quarters.

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But despite the growth of online shopping, most retail transactions still take place in physical stores — and Seattle-based Amazon.com Inc. doesn't seem to want to miss out. It has opened 11 bookstores in two years and recently bought grocer Whole Foods, allowing it to sell the Amazon Echo voice-activated device next to organic grapes and corn in its more than 460 stores.

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